by Zhe Scott, The SEO Queen
In May 2021 Google rolled out new algorithm factors for ranking websites called Core Web Vitals. These factors are all about the user experience and speed with which website elements load. Google is in the business of selling website traffic, and this is a major move to improve the quality of the google search experience through this roll out.
According to Google, Core Web Vitals consists of 3 metrics:
LCP (largest contentful paint): The amount of time to render the largest content element visible in the viewport, from when the user requests the URL.
FID (first input delay): The time from when a user first interacts with your page (when they clicked a link, tapped on a button, and so on) to the time when the browser responds to that interaction.
CLS (Cumulative Layout Shift): CLS measures the sum total of all individual layout shift scores for every unexpected layout shift that occurs during the entire lifespan of the page.
Zhe Scott, CEO and founder of The SEO Queen
Zhe Scott is passionate about helping black and woman owned businesses get more clients and revenue without paying for advertising through the power of search engine optimization and website design.