Marketing your business isn’t just about showing up, says PR Professional, Dr. Pam Perry, Publisher of Speakers Magazine—it’s about showing up strategically. Yet, many women entrepreneurs unknowingly sabotage their own success by making common marketing missteps. If you’ve been struggling to gain traction, book more clients, or get media coverage, you might be falling into one of these traps.
Let’s break down 10 mistakes women make when marketing their business—and more importantly, how to fix them so you can get out there and get known!
1. Being Too Concerned About How Their Website Looks
A sleek website is nice, but if you spend too much time tweaking fonts and colors instead of driving traffic and conversions, it’s a distraction. Solution: Prioritize clear messaging, lead magnets, and strong calls to action over aesthetics.
2. Focusing Too Much on Their Photos
Yes, professional branding photos matter, but they shouldn’t overshadow your actual marketing strategy. Social proof, testimonials, and valuable content are just as important. Solution: Balance visuals with substance. Ensure your messaging is strong and speaks directly to your ideal audience.
3. Wasting Time on Social Media
Many women think posting on social media equals marketing. Not true. If you’re spending hours scrolling and posting with no real ROI, you’re stuck in the content trap. Solution: Have a strategy. Focus on engagement, collaborations, and converting followers into paying clients.
4. Not Writing Copy That Converts
Your content should attract, engage, and convert. If you’re only talking about your business without addressing your audience’s pain points, you’re missing opportunities. Solution: Learn persuasive copywriting techniques that move people to action.
5. Not Having the Right Systems & Tools
Marketing isn’t just about creativity; it’s also about automation and efficiency. If you don’t have a CRM, email sequences, or scheduling tools, you’re working harder, not smarter. Solution: Invest in systems that automate lead generation and nurture your audience.
6. DIY Mentality
Trying to do everything yourself leads to burnout and slow growth. You need experts in branding, PR, and marketing. Solution: Delegate tasks outside your zone of genius and invest in support.
7. Posting & Ghosting
Marketing is a conversation, not a monologue. Posting and then disappearing won’t build relationships or credibility. Solution: Engage with your audience, respond to comments, and be consistent.
8. Not Selling
Women often feel uncomfortable selling, but if you don’t make offers, you won’t make money. Solution: Shift your mindset—selling is serving. Clearly state how people can work with you and why they need your services.
9. Not Using PR
If you’re not leveraging PR, you’re missing out on massive credibility and exposure. Media placements help position you as the go-to expert in your industry. Solution: Start pitching yourself for interviews, podcasts, and media features.
10. No Strategy
This is the biggest mistake of all. Without a PR, content, sales, and lead generation strategy, your marketing efforts will be scattered and inconsistent. Solution: Develop a plan that aligns with your business goals and stick to it.
Brand Confusion = Lost Opportunities
If your marketing is inconsistent, unclear, or all over the place, you’re confusing your audience—and confused people don’t buy.
The fix? A solid, strategic marketing plan that makes your brand memorable and magnetic.
Are you ready to take your media presence to the next level?
Take our Press Success Quiz to discover key strategies for getting featured in top media outlets and reaching a wider audience!
Click here to get started: www.prsuccessquiz.com
As CEO of PamPerryPR.com, she’s the genius behind the scenes, positioning, packaging, and promoting top speakers, authors, brands, and subject matter experts. She thrives on coaching her clients to be “Red Carpet” ready, branding them like superstars.
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