How to define your target population and why that is important when it comes to funders and grants.
When seeking funding, funders want to know who you are serving. You cannot serve everyone. Targeting a specific population does not mean that you are excluding people who do not fit your criteria. Rather, it allows you to focus dollars on a specific population. With a clearly defined target audience, it is much easier to determine the type of grants and donors you can target.
Ready to increase the profits for your nonprofit? Join the six week intensive Masterclass to learn more. The introductory class started December 6, but you still have time to enroll.
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