Her ventures have made a significant impact on her community. As the owner of PRN Home Care and KKonnections, Cherry has spent nearly three decades not only providing essential home care services but also empowering others through high-impact conferences like Power Up, Level Up Summit, and the Success Women’s Conference. Her story is one of resilience, innovation, and dedication, embodying the spirit of Juneteenth by fostering empowerment and visibility for African American women in business.
We got the opportunity to speak with her about her journey as an entrepreneur.
Mrs Cherry’s team creates events, anthologies, magazines, and more. All while helping clients to build new brands and increase their visibility.
What inspired you to start your business, and how has your journey been as an African American woman entrepreneur?
I started creating events closer to 30 years ago. I found that it was helpful in increasing visibility of my business. I was inspired by the joy of watching individuals find much needed information.
How does your business impact and support the African American community, and what initiatives are you most proud of?
In our home care business, we are able to hire a lot of individuals from our community. A large percentage are African American. We also serve a lot of veterans. As a community activist, I enjoyed creating my conference for caregivers called R.I.P.E. – Resources, Information and Planning for the Elderly.
What challenges have you faced in your entrepreneurial journey, and how have you overcome them?
As a business owner, we have definitely dealt with many issues. In 2005, after hurricane Katrina we lost more than half of our clients over night. Not because they died, but mostly lost of their homes. But 2010 would prove to be even worse. We lost major contracts, clients dying and so much more. Many would have quit, but we persevered.
What advice would you give to other African American women who are aspiring to start a business?
If you want to start a business, it’s easier to work from your God given gifts and talents. You will enjoy it more. Also, include God in all your plans and give your tithes.
If there was one thing you could change, in regards to your entrepreneurship Journey, what would it be?
How important is staffing, business management, and structure?
If you are in business long enough you will eventually deal with your own health crisis. As daunting as it might appear, lay your burdens on God. Remember if you set things up right, your business can run without you. So it’s important to take time to ensure you have the right people on your team.
There were several times when my conferences had to go on even though I was laid up in the hospital or tending to my elderly mother.
Need Kearn to help you with your next conference?
Connect with Kearn Cherry at
@kearncherry
TikTok
@kearncherry
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